I design things, shape strategy, and figure out how people and AI can work better together.

I help organisations find the sweet spot between design, strategy and AI — building experiences that are intelligent, human and useful.

I’ve previously done design, research and strategy at places like Chase, Monzo, Lloyds Banking Group, UK Parliament and the Cabinet Office.

I also love rolling out pasta, Tom Misch and South London.

About me

What I've done

💰 Helping people feel in control of their finances — open in Figma →

JPMorgan Chase 2022

🎨 Creating a design system for an African neo-bank — coming soon

Freelance

Creating a new kind of bank

Lloyds Banking Group 2021

Redesigning getting a car

Lloyds Banking Group 2019

🗳 Creating a service design culture

Parliament Digital Service 2018

What I do

📱 Product design

I combine user needs, business strategy and technology to design products that are beautiful, valuable, feasible and usable.

🗺 Service design

I create insights that help identify and explain full end to end experiences of a service and identify areas for improvement and innovation.

🧭 Strategy & propositions

I help teams and companies create new ideas and clear visions, product roadmaps and go to market strategies.

👂 User research

I use interviews, co-design, guerrilla research and experiments with real people to quickly understand what the real problem is, what's valuable, and what is true.

📦 Product management

I help teams to break down big and complex problems into manageable work, that helps test and deliver value fast.

🤝 Facilitation and co-design

I am an expert in bringing diverse groups together to spread knowledge and find answers and assumptions to complex questions.

🤙 Vibes

I'm a big and bold character. Throw me into a scene and let me add some colour, sound and life.

🏋️‍♀️ Coaching

I can give expert advice and guidance on how to tackle a problem or validate an idea or assumption. Just get in touch below.